Mercedes and advertising agency Jung von Matt/Neckar from Germany have released this exciting video recently.
The campaign is also quite unexpected actually. Because the brand is promoting its futuristic vision – a car, that will not need a driver. Autonomous driving vehicles will take us places while we will be able to just relax. So the creatives demonstrate this with an adorable baby, who loves driving! That’s quite unusual – we would have expected some sexy kittens, but this is just way better.
