I wrote the script for this thrilling spot, created by Troika, encouraging all of us—men, women, children, mutants, vampires, archers, goths, good looking men, good looking women, good looking archers—to find and celebrate the hero within. The campaign got a mention in the New York Times, and a bit of my copy was called out—for dramatic effect, or, perhaps, because of journalistic standards. Either way, I was as thrilled as the viewers of this spot.
